The Brand Blue That Printed Purple
A new brand, a bright confident blue, and a thousand business cards that came back looking purple. Nobody did anything wrong, which is exactly the problem.
A new brand, a bright confident blue, and a thousand business cards that came back looking purple. Nobody did anything wrong, which is exactly the problem.
A logo copied from WhatsApp, text right up to the edge, and a bright blue that came out dull. Three reprints, all avoidable with six checks before the file goes to the printer.